Radio Show Launches Into New Markets Then Moves to Live Online Podcast
Christian Questions is truly an original and unique approach to Christian Talk radio that looks at how biblical content relates to present day events, while discussing both popular topics and controversial topics from several different viewpoints. Our team first heard of their program in 2009. They had been broadcasting a live two hour call in show form 7am to 9am every Sunday on a New London, CT talk radio station since 1998.
We met the hosts of Christian Questions, Rick and Jonathan, while helping the Freedom 95 talk radio network fill weekend air time with varied programming content in the spring of 2009. After meeting Rick and Jonathan in person, we started working with the two hosts on a weekly basis.
Hear a Recent Episode of Christian Questions: Are We SURE That Sin Is Really Sinful
Learn about the 20 year history of this media production and how we came into the picture back in 2009 to transform their branding, while advancing their on air and online presence.
Hosting Coaching and Audio Imaging Transformation
Like most of the first couple of months when our team commences a talk radio show management relationship, Rick and Jonathan had to have some thick skin as we thoroughly reviewed how they organized the show and what audio imaging had to be improved. Within 90 days of the weekly evaluation and productive suggestions, there was tremendous improvement and their new caller volume increased every week. New music bed transitions, multi-media incorporation and new show structure started to flow smoothly.
Then came their first ever expansion. We managed their first multiple market plan in 2009, they added three new affiliates. We also pioneered their 30 minute daily program launched in the summer of 2013 and helped add another talk radio affiliate in Orlando, one of the largest Christian talk audience markets in the country.
We also helped put this radio show into the hands of bible students overseas in Uganda through pre-loaded iPads with plans to reach more countries in the coming years.
New Logo New Slogan New Website and Live Podcast Launch
After we completed our radio show structure consultation, expanded into more markets, developed the weekday show format, we then focused on overhauling their website’s design, structure and created a new logo with a new show slogan. Our team crafted the slogan, the talented team of Site Strategics created the new logo and built out hundreds of pages for their new website design and search engine optimization structure.
The new logo, slogan and website launched as our phase 2 of rebranding in Spring 2016. Phase 3 was transitioning to a weekly live podcast format. We created another new round of show formatting, new audio imaging, while consulting on show length and scripting.
Having never been featured in iTunes, Google Play and the other podcast channels, Christian Questions started adding hundreds of new listeners every week, then they eclipsed the 1,000 per week mark and exceeded 15,000 downloads in just the first 4 months.
What’s the now? Adding live video into the mix as their weekly audience grows and the demand for additional broadcast channels grow. Christian Questions will be joining Facebook Live and YouTube Live as we head into 2018 and beyond.