Radio Show Launches Into New Markets Then Moves to Live Online Podcast
Christian Questions is truly an original and unique approach to Christian Talk radio and podcasting that looks at how biblical content relates to present day events, while discussing both popular topics and controversial topics from several different viewpoints. Our team first heard of their program in 2009. They had been broadcasting a live two hour call in show form 7am to 9am every Sunday on a New London, CT talk radio station since 1998.
We met the hosts of Christian Questions, Rick and Jonathan, while helping the Freedom 95 talk radio network fill weekend air time with varied programming content in the spring of 2009. After meeting Rick and Jonathan in person, we started working with the two hosts on a weekly basis.
Hear a Recent Episode of Christian Questions: Episode 1054 – Can You Ever Get Too Comfortable
Learn about the 20 year history of this media production and how we came into the picture back in 2009 to transform their branding, while advancing their on air and online presence.
Hosting Coaching and Audio Imaging Transformation
As the process can typically go when our team commences a talk show or podcast management relationship, Rick and Jonathan had to have some thick skin as we thoroughly reviewed how they hosted, organized the show and what audio imaging had to be improved. Within 90 days of the weekly evaluation and productive suggestions, there was tremendous improvement and their new caller volume increased every week. New music bed transitions, multi-media incorporation and new show structure started to flow smoothly.
Then came their first ever expansion. We managed their first multiple market plan in 2009, they added three new affiliates. We also pioneered their 30 minute daily program that was launched in the summer of 2013 and helped add another talk radio affiliate in Orlando, one of the largest Christian talk audience markets in the country.
We also helped put this radio show into the hands of bible students overseas in Uganda through pre-loaded iPads with plans to reach more countries in the coming years.
New Logo New Slogan New Website and Live Podcast Launch
After we completed our radio show structure consultation, expanded into more markets, while developing the weekday show format, we then focused on overhauling their website’s design, structure and created a new logo with a new show slogan. Our team crafted the slogan, we created the new logo and built out hundreds of pages for their new website design and search engine optimization structure.
The new logo, slogan and website launched as our phase 2 of rebranding in Spring 2016. Phase 3 was transitioning to a weekly podcast format. We created another new round of show formatting, new audio imaging, while consulting on show length and scripting.
Having never been featured in iTunes, Google Play and the other podcast channels, Christian Questions started adding thousands of new listeners every week, then they eclipsed the 100,000 downloads mark within the first year of moving away from terrestrial radio.
What’s going on now? We continue to work weekly with their incredibly talented base of volunteers to develop new video content, help manage their digital marketing firm relationship, while recently launching a new Facebook/YouTube live video content series. We’re looking forward to a long term relationship beyond our 10 year anniversary of working together.