Launching The Legal Podcast The Law Sisters
The law firm Copeley Johnson & Groninger, based in Raleigh and Charlotte, North Carolina, first reached out to the digital marketing agency Site Strategics after listening to their Edge of the Web podcast in early 2016. Site Strategics started managing all aspects of their digital marketing in May 2016. There was immediate new client acquisition success and tremendous search engine visibility growth through the Site Strategics team’s strategy and tactical executions, which continues to succeed in 2017.
No Longer Just a Podcast Concept
After a year of planning by the two legal firm partners Valerie and Leto, they approached Edge Media Studios to run their new podcast idea and concept by our creative team. We always take a direct approach when it comes to new podcast idea feedback. We won’t take on all or any concepts. Our CEO and Founder Jakim Bialek held a conference call with Valerie and their marketing manager Nicole. There was immediate excitement from our side, Valerie had a well thought out concept, had outlined the show’s mission statement and initial season 1 episodes.
Yet, like many of our clients have experienced, their initial show name concept was facing a lot of online content competition. It was a great name, but we suggested they go with their plan B show name for better branding and bigger potential in carving out an online niche.
We also consulted on the organization of the initial episodes, while commencing work on developing the first episode’s outline and script. We then moved to writing the main show intro, in show themed segment bumpers and producing the audio imaging. Valerie, Leto and their marketing team loved the audio imaging and were encouraged that all they needed to focus on was their in show commentary preparation.
Best Podcast Equipment and Digital Marketing
We also consulted with Edge Media Studios on the equipment and software they needed to record in their office and home offices. They will record their commentary for each episode then send the raw audio files to our Orange Hill Media production team for final polishing. Then Edge Media Studios and Site Strategics provide the podcast channels distribution set up, syndication and digital marketing strategy to push out The Law Sisters brand and unique content.
Hear an episode from our first season Sex At Work. You can learn more and hear more episodes at The Law Sisters website.