- We first met this client in 2009 when they launched their one hour weekend radio show. Our CEO was assisting in audio production and a limited support role. The doctor figured he could handle everything on his own. From naming the show to organizing the hour of content, writing his own 60 second weekday commercials, to managing this new content on his website. All while trying to translate his very different approach to dentistry that contrasts over a hundred years of treatment traditions. After half a year he was still doing the weekly show, but the return on investment was non-existent. It turned out to be a little too much and not the right time.
- After Orange Hill Media was launched in 2010, we circled back around to check in on the doctor and how his practice was doing. He wanted to restart the radio show and commence some new public branding but there was justified hesitation to spend the money.
- We proposed a new show name, suggested a stand alone website for the radio show to showcase its unique content. We provided a radio show content outline to help guide the weekly preparation. We managed all radio station contract negotiations and on air scheduling. We took off the doctor’s plate what was necessary to spur his creativity and reign in his focus. Within the first year of commencing our new management relationship the return on investment became clear. A 5 to 1 ROI. Over the course of our now 14 year business relationship the ROI has averaged between 4 to 1 and 6 to 1 every single year.
- Since 2011 we have launched 3 new websites, managed a television series, have continued to manage the weekly radio show and public branding on several advertising channels.